about
Founded in 2017, BROSH was born out of a desire to create a pomade that truly suited Japanese hair and preferences.
At the time, most pomades available in Japan were imports, many of which did not fully meet the standards or texture desired by local users. After countless trials and refinements, BROSH ORIGINAL POMADE was launched in 2017 under the proud banner of "Made in Japan."
It quickly became a benchmark for Japanese-made pomades and marked the beginning of BROSH's global journey.
Today, BROSH offers a full lineup of six core products, ranging from classic pomades to matte types—each crafted to suit different hairstyles and occasions.
Beyond hair styling, the brand also produces combs, barber capes, and original apparel, all contributing to the spread of Japanese barber culture.
Now distributed in over 50 countries, BROSH stands as a high-quality Japanese pomade brand loved by barbers worldwide.
The First Select Shop
BROSH has also collaborated across genres with a wide range of brands, creating products that appeal to diverse audiences.
On March 2, 2024, BROSH opened its very first select shop, "KADSURAYA TOKYO," in Harajuku.
More than just a men's hair product brand, BROSH continues to promote a new cultural movement, representing the craftsmanship and creative identity of Japan to the world.